Quotation Penz, Elfriede, Stöttinger, Barbara. 2010. Why consumers buy counterfeit software: A seven countries study. AMA Winter Marketing Educators Conference, New Orleans, Vereinigte Staaten/USA, 19.02.-22.02..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Why consumers buy counterfeit software: A seven countries study
Event AMA Winter Marketing Educators Conference
Year 2010
Date 19.02.-22.02.
Country United States/USA
Location New Orleans

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Penz, Elfriede (Details)
Stöttinger, Barbara (Details)
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International Marketing Management IN (Details)
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