Quotation Koller, Monika, Abou Roumié, Amir, Brenner, Gerhard. 2009. Audio Branding: A Review. In 2009 NeuroPsychoEconomics Conference Proceedings, Hrsg. Martin Reimann, Oliver Schilke, Association for NeuroPsychoEconomics, 26-26. Munich, Palo Alto:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Audio Branding: A Review
Title of whole publication 2009 NeuroPsychoEconomics Conference Proceedings
Editor Martin Reimann, Oliver Schilke, Association for NeuroPsychoEconomics
Page from 26
Page to 26
Location Munich, Palo Alto
Year 2009

Associations

People
Koller, Monika (Details)
External
Abou Roumié, Amir (WU Wien, Austria)
Brenner, Gerhard (WU Wien, Austria)
Organization
Marketing Management IN (Details)
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