Quotation Donat, Elisabeth, Brandtweiner, Roman, Kerschbaum, Johann. 2007. Attitudes as Predictors for Internet Usage: a Tripartite Model of Attitude Measurement. In CD-ROMProceedings of CISTED 2007 (Computer Science and Information Technology Education Conference), 16-18 November, Mauritius, Hrsg. University of Technolgy Mauritius, x-x. Mauritius:


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Abstract

In addition to the so-called first order and second order digital divide, attitudes can serve as an important third dimension when explaining the adoption and diffusion of new technologies. This paper presents data from a recent telephone survey in Austria 2007 and describes the attitude structure of users and non-users by means of a representative random sample (N=529). The tripartite definition of attitudes serves as a useful heuristic in structuring the analysis. In providing new operationalizations, we found significant differences between users and non-users concerning their attitudes towards the internet and new technologies. Age and education prove to be major determinants of attitude patterns. Especially the influence of the affective component has to be emphasized, not only when overcoming the initial obstacle of getting online, but also when it comes to willingness to learn and become a sophisticated user (second order digital divide). Therefore our analysis gives starting points for intervention programs to encourage more people to use the net.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Attitudes as Predictors for Internet Usage: a Tripartite Model of Attitude Measurement
Title of whole publication CD-ROMProceedings of CISTED 2007 (Computer Science and Information Technology Education Conference), 16-18 November, Mauritius
Editor University of Technolgy Mauritius
Page from x
Page to x
Location Mauritius
Year 2007

Associations

People
Brandtweiner, Roman (Details)
External
Donat, Elisabeth (Donau Universität Krems, Austria)
Kerschbaum, Johann (Universität Wien, Austria)
Organization
Information Systems and Society IN (Details)
Institute for Information Management and Control IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
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