Quotation Kerschbaum, Johann, Donat, Elisabeth, Brandtweiner, Roman. 2007. Internet Use from the Perspective of the Theory of Planned Behaviour, in. In CD-ROM Proceedings of AMCIS 2007 (Americas Conference on Information Systems), 9-12 August, Keystone, Colorado, USA, Hrsg. Association for Information Systems, x-x. Keystone, Colorado, USA:


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Abstract

The paper aims to develop a new typology of Internet users on basis of a recently conducted telephone survey in Austria (January 2007, N=529, representative sample). In comparison to existing typologies, we elaborate our typology not by concentrating on duration or frequency of internet usage but by location of usage. Considering the location of usage, we can get hints about peoples motivation and interest in the internet, their types of usage and their internet literacy.The typology is validated by using elements of the Theory of planned behaviour. We can confirm the strong influence of the main determinants on behaviour as postulated by the Theory of planned behaviour, namely attitudes toward behaviour, behavioural control and social norms. By concentrating on individual behaviour, our approach is settled on the micro-level of explanation of collective phenomena. Thus our results can be embedded in a larger, multilevel model of collective behaviour.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Internet Use from the Perspective of the Theory of Planned Behaviour, in
Title of whole publication CD-ROM Proceedings of AMCIS 2007 (Americas Conference on Information Systems), 9-12 August, Keystone, Colorado, USA
Editor Association for Information Systems
Page from x
Page to x
Location Keystone, Colorado, USA
Year 2007

Associations

People
Brandtweiner, Roman (Details)
External
Donat, Elisabeth (Donau Universität Krems, Austria)
Kerschbaum, Johann (Universität Wien, Austria)
Organization
Information Systems and Society IN (Details)
Institute for Information Management and Control IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
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