Quotation Donat, Elisabeth, Brandtweiner, Roman, Kerschbaum, Johann. 2009. Attitudes and the Digital Divide: Attitude Measurement as Instrument to Predict Internet Usage. Informing Science: the International Journal of an Emerging Transdiscipline 12 (1): 37-56.


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Abstract

Information and Communication Technologies (ICTs) are the most important way of getting informed in our society. Unfortunately not all people have access to the internet and ICTs (first order digital divide), and an amazingly large number of people do not have the abilities to use the ICTs in a proper way and, therefore, cannot draw advantages from its usage (second order digital divide). Clearly, whether people can be informed or not depends on access to the new media and the ability to use them. This paper shows that the variable attitude plays an important role in this context. Attitudes can serve as an important dimension when explaining the adoption and diffusion of new technologies. This paper presents data from a 2007 telephone survey in Austria and describes the attitude structure of users and non-users by means of a representative random sample (N=529). The tripartite definition of attitudes serves as a useful heuristic in structuring the analysis. In providing new operationalizations, we found significant differences between users and non-users concerning their attitudes towards the internet and new technologies. Age and education prove to be major determinants of attitude patterns. The influence of the affective component has to be especially emphasized, not only when overcoming the initial obstacle of getting online, but also when it comes to willingness to learn and become a sophisticated user (second order digital divide). Therefore our analysis gives starting points for intervention programs to encourage more people to use the net.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Informing Science: the International Journal of an Emerging Transdiscipline
Language English
Title Attitudes and the Digital Divide: Attitude Measurement as Instrument to Predict Internet Usage
Volume 12
Number 1
Year 2009
Page from 37
Page to 56
Reviewed? Y
URL http://inform.nu/Articles/Vol12/ISJv12p037-056Donat229.pdf

Associations

People
Brandtweiner, Roman (Details)
External
Donat, Elisabeth (Universität Innsbruck)
Kerschbaum, Johann (Universität Wien, Austria)
Organization
Information Systems and Society IN (Details)
Institute for Information Management and Control IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
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