Quotation Walter, Eva Margarete, Schnedlitz, Peter, Foscht, Thomas, Lienbacher, Eva. 2009. PAYMENT BEHAVIOR AT THE STATIONARY POS. In Proceedings of the 6th International Conference on Partial Least Squares and Related Methods, Hrsg. Vinzi, Vincenzo Esposito/Tenenhaus, Michel/Guan, Rong, 164-169. Beijing, China: Publishing House of Electronics Industry.


RIS


BibTeX

Abstract

In the literature on payment behavior, only a few theory-based studies focusing on the use of payment instruments have been conducted. We apply the theory of planned behavior (TpB) and the technology acceptance model (TAM) to examine the factors influencing the use of credit cards. To this end, we use a sample of 300 consumers from the year 2008. The findings confirm the applicability of the TAM model but reject most of the hypotheses derived from the TpB. From a practical point of view, the results highlight the importance of past behavior in the context of payments at the stationary point of sale.

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title PAYMENT BEHAVIOR AT THE STATIONARY POS
Title of whole publication Proceedings of the 6th International Conference on Partial Least Squares and Related Methods
Editor Vinzi, Vincenzo Esposito/Tenenhaus, Michel/Guan, Rong
Page from 164
Page to 169
Location Beijing, China
Publisher Publishing House of Electronics Industry
Year 2009
ISBN 978-7-121-09342-5

Associations

People
Walter, Eva Margarete (Former researcher)
Schnedlitz, Peter (Details)
Lienbacher, Eva (Former researcher)
External
Foscht, Thomas (Karl-Franzens-Universität Graz, Institut für Marketing, Austria)
Organization
Retailing and Marketing IN (Details)
Google Scholar: Search