Quotation Dolnicar, Sara, Grün, Bettina, Rossiter, John R.. 2009. Choosing the right answer format: Investigating the impact of different answer formats on the results of brand image data. Seminar at the School of Management and Marketing Research, University of Wollongong, Wollongong, Australien, 05.08.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Choosing the right answer format: Investigating the impact of different answer formats on the results of brand image data
Event Seminar at the School of Management and Marketing Research, University of Wollongong
Year 2009
Date 05.08
Country Australia
Location Wollongong

Associations

Projects
Modelling Unobserved Heterogeneity Using Mixtures
People
Dolnicar, Sara (Former researcher)
Grün, Bettina (Details)
External
Rossiter, John R. (University of Wollongong, Australia)
Organization
Institute for Statistics and Mathematics IN (Details)
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