Quotation Khan, Mubbsher Munawar, Schlegelmilch, Bodo B.. 2009. Conceptualizing Consumer Animosity: In-Group Reactions to Out-Group Focused Endorsements. In Proceedings of the 38th European Marketing Academy, Hrsg. EMAC, 74-x. Nantes, France, May 26-29:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Conceptualizing Consumer Animosity: In-Group Reactions to Out-Group Focused Endorsements
Title of whole publication Proceedings of the 38th European Marketing Academy
Editor EMAC
Page from 74
Page to x
Location Nantes, France, May 26-29
Year 2009

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Khan, Mubbsher Munawar
Organization
International Marketing Management IN (Details)
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