Quotation Schlegelmilch, Bodo B., Khan, Mubbsher Munawar. 2009. Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements. In Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science, Hrsg. AMS, 15-15. Oslo, Norway:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements
Title of whole publication Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science
Editor AMS
Page from 15
Page to 15
Location Oslo, Norway
Year 2009

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Khan, Mubbsher Munawar
Organization
International Marketing Management IN (Details)
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