Quotation Mayerhofer, Wolfgang. 2009. Das Fokusgruppeninterview. In: Qualitative Marktforschung, 2., überarb. Auflage, Hrsg. Buber Renate, Holzmüller Hartmut, ---. Wiesbaden: Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Das Fokusgruppeninterview
Title of whole publication Qualitative Marktforschung, 2., überarb. Auflage
Editor Buber Renate, Holzmüller Hartmut
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Location Wiesbaden
Publisher Gabler
Year 2009

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Mayerhofer, Wolfgang (Former researcher)
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Marketing and Consumer Research IN (Details)
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