Quotation Mayerhofer, Wolfgang. 2005. Anforderung von Lehrerinnen und Lehrern an Schulbuchverlage (MAFO-Splitter). transfer - Werbeforschung & Praxis (1+2): 58-59.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Anforderung von Lehrerinnen und Lehrern an Schulbuchverlage (MAFO-Splitter)
Number 1+2
Year 2005
Page from 58
Page to 59

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People
Mayerhofer, Wolfgang (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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