Quotation Kratzer, Jan, Lettl, Christopher, Kunst, Laurien. 2007. Revealing the characteristics of lead users and opinion leaders: An empirical study about social networks of children. Proceedings of the Product Development and Management Association (PDMA) Conference 2007, Orlando, Vereinigte Staaten/USA, 29.09.-30.09..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Revealing the characteristics of lead users and opinion leaders: An empirical study about social networks of children
Event Proceedings of the Product Development and Management Association (PDMA) Conference 2007
Year 2007
Date 29.09.-30.09.
Country United States/USA
Location Orlando

Associations

People
Lettl, Christopher (Details)
External
Kratzer, Jan
Kunst, Laurien
Organization
Entrepreneurship and Innovation IN (Details)
Strategy, Technology and Organization IN (Details)
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