Quotation Lettl, Christopher, Schlegelmilch, Bodo. 1999. Research on global marketing & information technology: The state-of-the-art. Proceedings of the 25th Annual Conference of the European International Business Academy, Manchester, Gro├čbritannien, 12.12.-14.12..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Research on global marketing & information technology: The state-of-the-art
Event Proceedings of the 25th Annual Conference of the European International Business Academy
Year 1999
Date 12.12.-14.12.
Country United Kingdom
Location Manchester

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People
Lettl, Christopher (Details)
External
Schlegelmilch, Bodo
Organization
Entrepreneurship and Innovation IN (Details)
Strategy, Technology and Organization IN (Details)
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