Quotation Herstatt, Cornelius, Luethje, Christian, Lettl, Christopher. 2003. Fortschrittliche Kunden zu Breakthrough-Innovationen stimulieren. In: Management der frühen Innovationsphasen: Grundlagen – Methoden – Neue Ansätze, Hrsg. Herstatt, C.; Verworn, B., 57-72. Wiesbaden: Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Fortschrittliche Kunden zu Breakthrough-Innovationen stimulieren
Title of whole publication Management der frühen Innovationsphasen: Grundlagen – Methoden – Neue Ansätze
Editor Herstatt, C.; Verworn, B.
Page from 57
Page to 72
Location Wiesbaden
Publisher Gabler
Year 2003

Associations

People
Lettl, Christopher (Details)
External
Herstatt, Cornelius
Luethje, Christian
Organization
Strategy, Technology and Organization IN (Details)
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