Quotation Luethje, Christian, Lettl, Christopher, Herstatt, Cornelius. 2003. Knowledge distribution among market experts: A closer look into the efficiency of information gathering for innovation projects. International Journal of Technology Management 26 (5/6): 561-577.


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Abstract

Information gathering from sources outside the company plays a critical role in most innovation projects. Particularly, it seems promising to approach external market experts to develop an indepth understanding of current use problems, changing customer needs and trends for new product solutions. When planning expert interviews, firms are confronted with the question whether knowledge is distributed rather homogeneously or heterogeneously ("scattered") among a pool of experts. This issue strongly determines how many experts need to be interviewed in order to develop a comprehensive understanding of a given search field for innovation. In the present paper we analyse expert interviews that were conducted in the context of an innovation project in the field of surgical hygiene products. We find high heterogeneity of expert knowledge: Market experts in our sample vary in terms of market information they provide for the particular product field. We argue that this finding is in alignment with the concept of "bounded rationality" and the theory of "contextual development of knowledge". Our findings have implications for the management of external information gathering and the identification of market experts.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Technology Management
Citation Index SSCI
WU-Journal-Rating new STRAT-C
Language English
Title Knowledge distribution among market experts: A closer look into the efficiency of information gathering for innovation projects
Volume 26
Number 5/6
Year 2003
Page from 561
Page to 577
Reviewed? Y
URL http://www.wu.ac.at/entrep/downloads/publikationen/luethje_lettl_herstatt_ijtm_2003.pdf

Associations

People
Lettl, Christopher (Details)
External
Herstatt, Cornelius
Luethje, Christian
Organization
Strategy, Technology and Organization IN (Details)
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