Quotation Herstatt, Cornelius, Lettl, Christopher. 2004. Management of 'technology push' development projects. International Journal of Technology Management 27 (2/3): 155-175.




Discussion of 'market pull' versus 'technology push' approaches in the field of business innovation research has followed a certain trend. The empirical research undertaken until now has been concerned in particular with the question of how each of these approaches differently influences the subsequent success of the innovation. We do not wish to continue this discussion in our paper, rather we assume that both approaches are justified depending upon the importance of the relevant innovation source, the desired degree of innovation and the respective characteristics of the industry in question. We concern ourselves with the characteristics that result in the 'technology push' for the management of innovation projects and what implications can be derived from practical project management organisation. In doing so, we concentrate upon all market-related activities, in particular the identification and verification of application areas for new technology. After contrasting the various characteristics of the 'technology push' and 'market pull' approaches, the market-related characteristics of 'technology push' projects are outlined. In this context, current instruments and methods of qualitative market research are introduced and their usefulness discussed. In addition, organisational-structural aspects as well as strategic and operative aspects of 'technology push' project management will be highlighted.


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Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Technology Management
Citation Index SSCI
WU-Journal-Rating new STRAT-C
Language English
Title Management of 'technology push' development projects
Volume 27
Number 2/3
Year 2004
Page from 155
Page to 175
URL http://www.wu.ac.at/entrep/downloads/publikationen/herstatt_lettl_ijtm_2004.pdf


Lettl, Christopher (Details)
Herstatt, Cornelius
Institute for Strategy, Technology and Organization IN (Details)
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