Quotation Lettl, Christopher, Gemuenden, Hans Georg. 2005. The entrepreneurial role of innovative users. Journal of Business and Industrial Marketing 20 (7): 339-346.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Business & Industrial Marketing
Citation Index SSCI
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title The entrepreneurial role of innovative users
Volume 20
Number 7
Year 2005
Page from 339
Page to 346

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People
Lettl, Christopher (Details)
External
Gemuenden, Hans Georg
Organization
Strategy, Technology and Organization IN (Details)
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