Quotation Hienerth, Christoph, Lettl, Christopher. 2011. Exploring how peer communities enable lead user innovations to become the industry standard: Community pull effects. Journal of Product Innovation Management 28 S. 175-195.




Literature on new product development indicates that on average around 40% of new products fail across different industries (e.g. Crawford and Di Benedetto, 2008; Crawford, 1977). Out of those that survive only few become widely accepted standard equipment in the industry (Utterback, 1996). Literature on entrepreneurship (e.g., Baron and Shane, 2008) and on innovation (e.g., Christensen, 1997) shows that such innovations often originate outside the boundaries of established firms. However, it is difficult to understand and analyze the exact source of such innovations and the entrepreneurial processes by which they are developed. It is therefore the aim of this study to shed light on how innovations become widely accepted by large segments of the market and specifically which demand-side forces are at work. An approach suitable for pursuing this objective is to focus on those individuals who are on the leading edge with respect to an important market trend (lead users) and their respective peer communities. As little knowledge is available, an explorative case study design is applied, working with cases from two different industries, specifically the medical equipment and sporting equipment industry. A longitudinal research design is used, extracting data from multiple respondents and various other sources such as reports, publications, databases, or community web pages. The research framework takes a process perspective by following the entrepreneurial processes from invention to commercialization and diffusion. In this process, micro-level variables at the individual and group level are analyzed as well as the barriers to be overcome by the individual innovator and the community.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Product Innovation Management (JPIM)
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, MAR-A+, STRAT-A, WH-A
Language English
Title Exploring how peer communities enable lead user innovations to become the industry standard: Community pull effects
Volume 28
Year 2011
Page from 175
Page to 195
Reviewed? Y
URL http://www.wu.ac.at/entrep/downloads/publikationen/hienerth_lettl_jpim_forthcoming.pdf


Hienerth, Christoph (Former researcher)
Lettl, Christopher (Details)
Strategy, Technology and Organization IN (Details)
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