Quotation Hienerth, Claudia, Meyer, David. Forthcoming. A metrics system for the performance measurement of online distribution channels of multi-channel retailers. In Proceedings of the 17th European Conference in Information Systems, Hrsg.


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Publication's profile

Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title A metrics system for the performance measurement of online distribution channels of multi-channel retailers
Title of whole publication Proceedings of the 17th European Conference in Information Systems
Year 2009

Associations

People
Meyer, David (Former researcher)
External
Hienerth, Claudia
Organization
Institute for Information Systems and Society IN (Details)
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