Quotation Natter, Martin, Reutterer, Thomas, Mild, Andreas. 2009. Dynamic Pricing Support Systems for DIY Retailers – A Case Study from Austria. GFK Marketing Intelligence Review 1 (1): 46-53.


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Abstract

Merchandise managers have long dreamt of automated dynamic systems to help them make well-informed pricing decisions. However, such systems have proved as elusive as the Holy Grail – until now, that is. The story of an Austrian DIY retailer shows often undetected opportunities to use valuable information, hidden in retailers’ data warehouses, on consumer reactions to previous price changes in order to make automatic pricing and promotion decisions.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal GFK Marketing Intelligence Review
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title Dynamic Pricing Support Systems for DIY Retailers – A Case Study from Austria
Volume 1
Number 1
Year 2009
Page from 46
Page to 53
Reviewed? Y

Associations

People
Natter, Martin (Former researcher)
Reutterer, Thomas (Details)
Mild, Andreas (Details)
Organization
Service Marketing and Tourism IN (Details)
Produktionsmanagement (Taudes) (Details)
Retailing and Marketing IN (Details)
Research Institute for Computational Methods FI (Details)
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