Quotation Brenner, Barbara. Forthcoming. Inside the Nike Matrix. In: Conquering Europe: The New Role of Regional Strategy, Hrsg. Schlegelmilch, Bodo B.; Ambos, Björn, xx-xx. London: Palgrave Macmillan.


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Publication's profile

Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Inside the Nike Matrix
Title of whole publication Conquering Europe: The New Role of Regional Strategy
Editor Schlegelmilch, Bodo B.; Ambos, Björn
Page from xx
Page to xx
Location London
Publisher Palgrave Macmillan
Year 2009

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People
Brenner, Barbara (Former researcher)
Organization
International Marketing Management IN (Details)
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