Frank, Hermann, Keßler, Alexander, Korunka, Christian. 2009. Proactive and Responsive Market Orientation and Performance of Family and Non-Family Firms. In Global Perspectives on Family Business Developments, Hrsg. Poutziouris, P.; Hadjielias, E., 132-133. Limassol: Cyprus International Institute of Management.

RIS

@INPROCEEDINGS{Frank2009,
title = {Proactive and Responsive Market Orientation and Performance of Family and Non-Family Firms},
author = {Hermann Frank and Alexander Keßler and Christian Korunka},
publisher = {Cyprus International Institute of Management},
year = {2009},
isbn = {978-9963-9665-0-9},
address = {Limassol},
publisher = {Cyprus International Institute of Management},
language = {EN},
pages = {132-133},
series = {Global Perspectives on Family Business Developments},
abstract = {Based on a sample of 206 non-family and 416 family firms, proactive and responsive market orientation and their effect on performance are analysed. Our analyses show a significantly lower proactive market orientation for family firms than for non-family firms. However, while responsive market orientation does not impact performance in both cases, in the case of family firms, a proactive market orientation has a significant impact on performance. We hypothesize that the lower extent of proactive market orientation for family firms enables those family firms which employ higher degrees of proactive market orientation to boost their performance. Therefore, we recommend family firms to engage more in detecting latent customer needs and implementing related measures.},
}