Quotation Dorenkamp, Isabelle, Buber, Renate. 2009. Marketing Awareness of NGOs: Necessary Evil or Basic Principle to Meet the Stakeholders´ Needs?. In EMES(European Research Network)Conferences Selected Papers Series, ECSP-B08-08, Hrsg. EMES (at www.emes.net), 1-23. -:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Marketing Awareness of NGOs: Necessary Evil or Basic Principle to Meet the Stakeholders´ Needs?
Title of whole publication EMES(European Research Network)Conferences Selected Papers Series, ECSP-B08-08
Editor EMES (at www.emes.net)
Page from 1
Page to 23
Location -
Year 2009
ISBN -
URL http://www.emes.net/index.php?id=458

Associations

People
Buber, Renate (Details)
External
Dorenkamp, Isabelle (FernUniHagen)
Organization
Retailing and Marketing IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5301 Distributive trades (Details)
5321 Market research (Details)
5363 Non-profit-sector research (NPO, NPI) (Details)
5405 Empirical social research (Details)
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