Dorenkamp, Isabelle, Buber, Renate. 2009. Marketing Awareness of NGOs: Necessary Evil or Basic Principle to Meet the Stakeholders´ Needs?. In EMES(European Research Network)Conferences Selected Papers Series, ECSP-B08-08, Hrsg. EMES (at www.emes.net), 1-23. -:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Marketing Awareness of NGOs: Necessary Evil or Basic Principle to Meet the Stakeholders´ Needs? |
| Title of whole publication | EMES(European Research Network)Conferences Selected Papers Series, ECSP-B08-08 |
| Editor | EMES (at www.emes.net) |
| Page from | 1 |
| Page to | 23 |
| Location | - |
| Year | 2009 |
| ISBN | - |
| URL | http://www.emes.net/index.php?id=458 |
Associations
- People
- Buber, Renate (Details)
- External
- Dorenkamp, Isabelle (FernUniHagen)
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5301 Distributive trades (Details)
- 5321 Market research (Details)
- 5363 Non-profit-sector research (NPO, NPI) (Details)
- 5405 Empirical social research (Details)