Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2009. The drivers of consumer value in the ECR Category Management model. EMAC Conference 2009, Nantes, Frankreich, 27.05-29.05..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The drivers of consumer value in the ECR Category Management model |
| Event | EMAC Conference 2009 |
| Year | 2009 |
| Date | 27.05-29.05. |
| Country | France |
| Location | Nantes |
Associations
- People
- Holweg, Christina (Details)
- Schnedlitz, Peter (Details)
- Teller, Christoph (Former researcher)
- Organization
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)