Quotation Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2009. The drivers of consumer value in the ECR Category Management model. EMAC Conference 2009, Nantes, Frankreich, 27.05-29.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The drivers of consumer value in the ECR Category Management model
Event EMAC Conference 2009
Year 2009
Date 27.05-29.05.
Country France
Location Nantes

Associations

People
Holweg, Christina (Details)
Schnedlitz, Peter (Details)
Teller, Christoph (Former researcher)
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
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