Quotation Lick, Erhard, Wochele, Holger. 2009. Croque McDo, CBO and Donut zucchero. A contrastive analysis of product names offered by fast food restaurants in European countries. Names in the Economy III. Names as language and capital, Amsterdam, Niederlande, 11.-13.6.2009.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Croque McDo, CBO and Donut zucchero. A contrastive analysis of product names offered by fast food restaurants in European countries
Event Names in the Economy III. Names as language and capital
Year 2009
Date 11.-13.6.2009
Country Netherlands
Location Amsterdam

Associations

People
Lick, Erhard (Former researcher)
Wochele, Holger (Details)
Organization
Institute for English Business Communication (Mautner) (Details)
Institute for Romance Languages IN (Details)
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