Quotation Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2009. The Drivers of Consumer Value in the ECR Category Management Model. International Review of Retail, Distribution and Consumer Research 19 (3): S. 199-218.


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Abstract

This paper critically evaluates the proposed structure and contents of a frequently discussed Category Management (CM) model in the Efficient Consumer Response (ECR) context. Based on this we present an extensive empirical study where the data from a survey of 202 household representatives are merged with their actual purchasing data taken from a consumer purchase panel (>30,000 purchase observations). The results from an exploratory factor analysis and subsequent multiple regression analyses show that the investigated CM model needs to be amended by personnel and Point-of-Sale aspects as they affect Consumer Value significantly. Finally, the investigated differences between the drivers of Consumers Value call for including both survey and consumer purchase data and consequently incorporate attitudinal and behavioural aspects into Category Management.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Review of Retail, Distribution and Consumer Research
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title The Drivers of Consumer Value in the ECR Category Management Model
Volume 19
Number 3
Year 2009
Page from 199
Page to 218
Reviewed? Y
URL http://web.ebscohost.com/ehost/detail?vid=1&hid=102&sid=5303ce99-28da-4286-9deb-b27266af9c2e%40sessionmgr108&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bsh&jid=5BF
DOI http://www.tandfonline.com/doi/abs/10.1080/0959396

Associations

People
Holweg, Christina (Details)
Schnedlitz, Peter (Details)
Teller, Christoph (Former researcher)
Organization
Retailing and Marketing IN (Details)
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