Penz, Elfriede. 2007. Risk-Related Choice Processes in International Marketing Explanatory Insights from a Socio-Economic Perspective. Habilitationsschrift, WU.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Habilitation |
| Language | English |
| Title | Risk-Related Choice Processes in International Marketing Explanatory Insights from a Socio-Economic Perspective |
| Academic institution | WU |
| Year | 2007 |
Associations
- People
- Penz, Elfriede (Details)
- Organization
- Institute for International Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5502 Occupational-, industrial psychology (Details)
- 5517 Organisational psychology (Details)