Quotation Penz, Elfriede. 2007. Risk-Related Choice Processes in International Marketing – Explanatory Insights from a Socio-Economic Perspective. Habilitationsschrift, WU.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Habilitation
Language English
Title Risk-Related Choice Processes in International Marketing – Explanatory Insights from a Socio-Economic Perspective
Academic institution WU
Year 2007

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People
Penz, Elfriede (Details)
Organization
International Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
5502 Occupational-, industrial psychology (Details)
5517 Organisational psychology (Details)
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