Quotation Stangl, Brigitte, Dickinger, Astrid. 2009. Differences in Web Site Preferences Based on the Information Search Task: Findings from a Goal Directed and Exploratory Search Setting. In Marketing and the Core Disciplines: rediscovering references?, Hrsg. 38th European Marketing Academy Conference (38th EMAC), CD-CD. Audencia Nantes - France:


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Abstract

The Internet is an important source of information for travellers. While the information search process is well understood the evaluation of sources based on the search goal still merits investigation. Users for instance may be very satisfied with certain websites when just browsing for fun. However, for users searching for precise factual information the outcome may not be satisfying. Thus, this paper investigates the satisfaction with a web site with the search task (exploratory vs. goal directed) as a moderator. The results indicate that for goal directed search usefulness and content quality are the strongest drivers of satisfaction.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Differences in Web Site Preferences Based on the Information Search Task: Findings from a Goal Directed and Exploratory Search Setting
Title of whole publication Marketing and the Core Disciplines: rediscovering references?
Editor 38th European Marketing Academy Conference (38th EMAC)
Page from CD
Page to CD
Location Audencia Nantes - France
Year 2009
URL http://www.emac2009.org/r/home

Associations

People
Stangl, Brigitte (Former researcher)
External
Dickinger, Astrid (MODUL University Vienna, Austria)
Organization
Institute for Marketing and Customer Analytics IN (Details)
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