Quotation Neale, Larry, Treiblmaier, Horst, Henderson, Vani, Hunter, Lee, Hudson, Karen, Murphy, Jamie. 2009. The Google Online Marketing Challenge and Research Opportunities. Journal of Marketing Education 31 (1): 76-85.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Marketing Education
Language English
Title The Google Online Marketing Challenge and Research Opportunities
Volume 31
Number 1
Year 2009
Page from 76
Page to 85
Reviewed? Y

Associations

People
Treiblmaier, Horst (Former researcher)
External
Henderson, Vani
Hudson, Karen
Hunter, Lee
Murphy, Jamie
Neale, Larry
Organization
Information Systems and Society IN (Details)
Google Scholar: Search