Schnedlitz, Peter, Zopf, Stefan. 2009. Analyse des Ingredient Brandings am Beispiel Tetra Pak. transfer - Werbeforschung & Praxis (1): 08-23.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
WU-Journal-Rating new | MAR-D, STRAT-D |
Language | German |
Title | Analyse des Ingredient Brandings am Beispiel Tetra Pak |
Number | 1 |
Year | 2009 |
Page from | 08 |
Page to | 23 |
Reviewed? | Y |
Associations
- People
- Schnedlitz, Peter (Former researcher)
- External
- Zopf, Stefan (RWE, Germany)
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)