Schnedlitz, Peter, Zopf, Stefan. 2009. Analyse des Ingredient Brandings am Beispiel Tetra Pak. transfer - Werbeforschung & Praxis (1): 08-23.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Analyse des Ingredient Brandings am Beispiel Tetra Pak |
| Number | 1 |
| Year | 2009 |
| Page from | 08 |
| Page to | 23 |
| Reviewed? | Y |
Associations
- People
- Schnedlitz, Peter (Former researcher)
- External
- Zopf, Stefan (RWE, Germany)
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)