Schnedlitz, Peter, Zopf, Stefan. 2009. Analyse des Ingredient Brandings am Beispiel Tetra Pak. transfer - Werbeforschung & Praxis (1): 08-23.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Journal article
Journal	Transfer. Werbeforschung & Praxis
WU-Journal-Rating new	MAR-D, STRAT-D
Language	German
Title	Analyse des Ingredient Brandings am Beispiel Tetra Pak
Number	1
Year	2009
Page from	08
Page to	23
Reviewed?	Y

Associations

People: Schnedlitz, Peter (Details)
External: Zopf, Stefan (RWE, Germany)
Organization: Retailing and Marketing IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria'): 5300 Economics (Details); 5315 Commercial science (Details); 5320 Marketing (Details)

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