Quotation Schnedlitz, Peter, Zopf, Stefan. 2009. Analyse des Ingredient Brandings am Beispiel Tetra Pak. transfer - Werbeforschung & Praxis (1): 08-23.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Analyse des Ingredient Brandings am Beispiel Tetra Pak
Number 1
Year 2009
Page from 08
Page to 23
Reviewed? Y

Associations

People
Schnedlitz, Peter (Details)
External
Zopf, Stefan (RWE, Germany)
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
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