Quotation Stangl, Brigitte, Schneider, Anke. 2009. Do emotional mental models before and after an effective visitation of a virtual world differ?. In Information and Communication Technologies in Tourism 2009, Hrsg. Peter, Höpken, Gretzel, Ulrike, and Law, Rob, 493-505. Amsterdam: Springer.


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Abstract

The aim of the study is to find out the mental model of people concerning the virtual world Second Life. The present study bases the mental model on emotional feelings of people who think of service and product presentations in Second Life. In a first step the emotional mental model of test persons without prior knowledge of Second Life is uncovered. In a second step people effectively visited a hotel’s appearance in the virtual world. After, they were asked again to tell their emotions concerning a service and product presentation in such an environment. Then, the gathered terms were allocated to the basic emotions proposed by Izard (1977) by 25 encoders. Results show, that there are differences between the emotional mental model before and after the visitation of the virtual world. Thus, indicating that expectations are not consistent with the actual experience in SL.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Do emotional mental models before and after an effective visitation of a virtual world differ?
Title of whole publication Information and Communication Technologies in Tourism 2009
Editor Peter, Höpken, Gretzel, Ulrike, and Law, Rob
Page from 493
Page to 505
Location Amsterdam
Publisher Springer
Year 2009
ISBN 978-3-211-93970-3

Associations

People
Stangl, Brigitte (Former researcher)
Schneider, Anke (Former researcher)
Organization
Institute for Marketing and Customer Analytics IN (Details)
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