Quotation Stangl, Brigitte. 2009. Relationship between motivation and website features: Do adventure and relaxation seeking travellers differ? An exploratory study. In CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world, Hrsg. Council for Australian University Tourism & Hospitality Education, 146-146. Fremantle, Western Australia: Promaco Conventions PTY LTD.


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Abstract

The study applies the partial least square method to assess the relationship between the importance of website features and motivational factors for reading blog entries, including the factors reduce risk, time saving, reliable information, authentic information, trip and preparation tools and fun & social contact. Results indicate that only a few motivational factors are essential antecedents for the perceived importance of certain website features. Moreover, it has been shown that the influence of motivational factors on the importance of website features differs between travellers who seek relaxation and those who seek adventure.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Relationship between motivation and website features: Do adventure and relaxation seeking travellers differ? An exploratory study
Title of whole publication CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world
Editor Council for Australian University Tourism & Hospitality Education
Page from 146
Page to 146
Location Fremantle, Western Australia
Publisher Promaco Conventions PTY LTD
Year 2009
ISBN 1 86308 153 4

Associations

People
Stangl, Brigitte (Former researcher)
Organization
Institute for Marketing and Customer Analytics IN (Details)
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