Engele, Verena, Stangl, Brigitte, Teichmann, Karin. 2009. What do consumers want from their e-fellows? Segmenting travellers based on their preference for hotel review categories. In CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world, Hrsg. Council for Australian University Tourism & Hospitality Education, 68-68. Fremantle, Western Australia: Promaco Conventions PTY LTD.

RIS

@INPROCEEDINGS{Engele2009,
title = {What do consumers want from their e-fellows? Segmenting travellers based on their preference for hotel review categories},
author = {Verena Engele and Brigitte Stangl and Karin Teichmann},
publisher = {Promaco Conventions PTY LTD},
year = {2009},
isbn = {1 86308 153 4},
address = {Fremantle, Western Australia},
publisher = {Promaco Conventions PTY LTD},
language = {EN},
pages = {68-68},
series = {CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world},
abstract = {This study investigates the influence of hotel guest reviews on customer hotel preferences in the context of booking hotels online applying a conjoint design. The empirical research shows that the subjects’ willingness to pay is significantly higher than their reference price for hotels. In addition to that, the results of this study indicate that reviews on the hotel in general and on the hotel’s rooms are perceived the most useful for consumers reading reviews. Applying a cluster analysis, we identify seven different segments. The findings indicate that users of consumer reviews do not belong to only one homogeneous group but perceive the importance of review categories differently. The paper also provides managerial implications.},
}