Quotation Engele, Verena, Stangl, Brigitte, Teichmann, Karin. 2009. What do consumers want from their e-fellows? Segmenting travellers based on their preference for hotel review categories. In CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world, Hrsg. Council for Australian University Tourism & Hospitality Education, 68-68. Fremantle, Western Australia: Promaco Conventions PTY LTD.


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Abstract

This study investigates the influence of hotel guest reviews on customer hotel preferences in the context of booking hotels online applying a conjoint design. The empirical research shows that the subjects’ willingness to pay is significantly higher than their reference price for hotels. In addition to that, the results of this study indicate that reviews on the hotel in general and on the hotel’s rooms are perceived the most useful for consumers reading reviews. Applying a cluster analysis, we identify seven different segments. The findings indicate that users of consumer reviews do not belong to only one homogeneous group but perceive the importance of review categories differently. The paper also provides managerial implications.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title What do consumers want from their e-fellows? Segmenting travellers based on their preference for hotel review categories
Title of whole publication CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world
Editor Council for Australian University Tourism & Hospitality Education
Page from 68
Page to 68
Location Fremantle, Western Australia
Publisher Promaco Conventions PTY LTD
Year 2009
ISBN 1 86308 153 4

Associations

People
Stangl, Brigitte (Former researcher)
Teichmann, Karin (Former researcher)
External
Engele, Verena
Organization
Institute for Marketing and Customer Analytics IN (Details)
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