Quotation Teichmann, Karin. 2009. Changing knowledge levels: comparing the pre- and post-information search stage. In CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world, Hrsg. Council for Australien University Tourism & Hospitality Education, 150-150. Fremantle, Western Australia: Promaco Conventions PTY LTD.


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Abstract

The purpose of this study is to improve the understanding of consumer self-confidence and product expertise in the context of trip planning. So far, empirical research that investigates effects of information search on knowledge development is scarce in tourist behaviour literature since the bulk of research has been concentrating on cross-sectional studies. In order to capture differences between knowledge levels before and after information has been searched, a panel design is applied. More specifically, the present study investigates the effect of travel information search on general (i.e. consumer self-confidence) and specific knowledge (i.e. product expertise) by comparing two time points of measurement: the pre- and post-information-search stage. The results show that consumer self-confidence is rather stable and does not change in the short-run. The level of product expertise, on the other hand, increases after information has been searched.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Changing knowledge levels: comparing the pre- and post-information search stage
Title of whole publication CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world
Editor Council for Australien University Tourism & Hospitality Education
Page from 150
Page to 150
Location Fremantle, Western Australia
Publisher Promaco Conventions PTY LTD
Year 2009
ISBN 1 86308 153 4

Associations

People
Teichmann, Karin (Former researcher)
Organization
Institute for Marketing and Customer Analytics IN (Details)
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