Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2009. The drivers of consumer value in the ECR-Category Management model -
Critical discussion and empirical evaluation. In Proceedings of the 38th EMAC (European Marketing Academy) Conference, Hrsg. Helfer, Jean-Pierre and Nicolas, Jean-Louis, 156-156. Nantes: EMAC.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The drivers of consumer value in the ECR-Category Management model - Critical discussion and empirical evaluation |
| Title of whole publication | Proceedings of the 38th EMAC (European Marketing Academy) Conference |
| Editor | Helfer, Jean-Pierre and Nicolas, Jean-Louis |
| Page from | 156 |
| Page to | 156 |
| Location | Nantes |
| Publisher | EMAC |
| Year | 2009 |
Associations
- People
- Holweg, Christina (Details)
- Schnedlitz, Peter (Former researcher)
- Teller, Christoph (Former researcher)
- Organization
- Institute for Retailing & Data Science IN (Details)