Quotation Holweg, Christina, Schnedlitz, Peter, Teller, Christoph. 2009. The drivers of consumer value in the ECR-Category Management model - Critical discussion and empirical evaluation. In Proceedings of the 38th EMAC (European Marketing Academy) Conference, Hrsg. Helfer, Jean-Pierre and Nicolas, Jean-Louis, 156-156. Nantes: EMAC.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The drivers of consumer value in the ECR-Category Management model - Critical discussion and empirical evaluation
Title of whole publication Proceedings of the 38th EMAC (European Marketing Academy) Conference
Editor Helfer, Jean-Pierre and Nicolas, Jean-Louis
Page from 156
Page to 156
Location Nantes
Publisher EMAC
Year 2009

Associations

People
Holweg, Christina (Details)
Schnedlitz, Peter (Details)
Teller, Christoph (Former researcher)
Organization
Retailing and Marketing IN (Details)
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