Bharadwaj, Sundar, Floh, Arne. 2008. Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach. In Proceedings of the INFORMS Marketing Science Conference, Hrsg. INFORMS, XXX-XXX. Vancouver:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach |
| Title of whole publication | Proceedings of the INFORMS Marketing Science Conference |
| Editor | INFORMS |
| Page from | XXX |
| Page to | XXX |
| Location | Vancouver |
| Year | 2008 |
Associations
- People
- Floh, Arne (Details)
- External
- Bharadwaj, Sundar (Emory University/Goizueta Business School, United States/USA)
- Organization
- Institute for Marketing Management IN (Details)