Quotation Bharadwaj, Sundar, Floh, Arne. 2008. Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach. In Proceedings of the INFORMS Marketing Science Conference, Hrsg. INFORMS, XXX-XXX. Vancouver:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach
Title of whole publication Proceedings of the INFORMS Marketing Science Conference
Editor INFORMS
Page from XXX
Page to XXX
Location Vancouver
Year 2008

Associations

People
Floh, Arne (Former researcher)
External
Bharadwaj, Sundar (Emory University/Goizueta Business School, United States/USA)
Organization
Marketing Management IN (Details)
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