Quotation Floh, Arne, Bharadwaj, Sundar. 2007. Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry. In Proceedings of the INFORMS Marketing Science Conference, Hrsg. INFORMS, XXX-XXX. Singapore:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry
Title of whole publication Proceedings of the INFORMS Marketing Science Conference
Editor INFORMS
Page from XXX
Page to XXX
Location Singapore
Year 2007

Associations

People
Floh, Arne (Details)
External
Bharadwaj, Sundar (Emory University/Goizueta Business School, United States/USA)
Organization
Marketing Management IN (Details)
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