Floh, Arne, Bharadwaj, Sundar. 2007. Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry. In Proceedings of the INFORMS Marketing Science Conference, Hrsg. INFORMS, XXX-XXX. Singapore:
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry |
Title of whole publication | Proceedings of the INFORMS Marketing Science Conference |
Editor | INFORMS |
Page from | XXX |
Page to | XXX |
Location | Singapore |
Year | 2007 |
Associations
- People
- Floh, Arne (Details)
- External
- Bharadwaj, Sundar (Emory University/Goizueta Business School, United States/USA)
- Organization
- Institute for Marketing Management IN (Details)