Quotation Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and I’ll give you love: Exploring consumer company attachment in mass customization. American Marketing Association (AMA) Summer Marketing Educators' Conference, San Diego, Vereinigte Staaten/USA, 08.08.-11.08.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Give me power and I’ll give you love: Exploring consumer company attachment in mass customization
Event American Marketing Association (AMA) Summer Marketing Educators' Conference
Year 2008
Date 08.08.-11.08
Country United States/USA
Location San Diego

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Projects
Kleinprojekte von WU-Assistent/inn/en 2008
People
Kaiser, Ulrike (Details)
Schreier, Martin (Details)
Organization
Entrepreneurship and Innovation IN (Details)
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