Quotation Dabic, Marina. 2007. Variables Driving the Amount of Customized Product Features Chosen by a Consumer in the Car Market. European Association of Consumer Resarch Conference (EACR), Milano, Italien, 11.07.-14.07.2007.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Variables Driving the Amount of Customized Product Features Chosen by a Consumer in the Car Market
Event European Association of Consumer Resarch Conference (EACR)
Date 11.07.-14.07.2007
Location Milano
Country Italy
Year 2007

Associations

People
Hein, Marina (Former researcher)
Organization
Institute for Marketing and Consumer Research IN (Details)
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