Quotation Rößl, Dietmar, Kraus, Sascha, Fink, Matthias, Harms, Rainer. 2009. Entrepreneurial Marketing: Geringer Mitteleinsatz mit hoher Wirkung. Marketing Review St. Gallen (ehemals Thexis – Fachzeitschrift für Marketing) (01): 18-22.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing Review St. Gallen
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Entrepreneurial Marketing: Geringer Mitteleinsatz mit hoher Wirkung
Number 01
Year 2009
Page from 18
Page to 22

Associations

People
Rößl, Dietmar (Details)
Kraus, Sascha (Former researcher)
Fink, Matthias (Former researcher)
External
Harms, Rainer (Universität Twente, Netherlands)
Organization
Institute for Small Business Management and Entrepreneurship IN (Details)
Research Institute for Cooperation and Cooperatives FI (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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