Rößl, Dietmar, Kraus, Sascha, Fink, Matthias, Harms, Rainer. 2009. Entrepreneurial Marketing: Geringer Mitteleinsatz mit hoher Wirkung. Marketing Review St. Gallen (ehemals Thexis Fachzeitschrift für Marketing) (01): 18-22.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Marketing Review St. Gallen |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Entrepreneurial Marketing: Geringer Mitteleinsatz mit hoher Wirkung |
| Number | 01 |
| Year | 2009 |
| Page from | 18 |
| Page to | 22 |
Associations
- People
- Rößl, Dietmar (Details)
- Kraus, Sascha (Former researcher)
- Fink, Matthias (Former researcher)
- External
- Harms, Rainer (Universität Twente, Netherlands)
- Organization
- Institute for Small Business Management and Entrepreneurship IN (Details)
- Research Institute for Cooperation and Cooperatives FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)