Buber, Renate, Kamleitner, Petra, Kehl, Leonhard, Reutterer, Thomas, Ziechensack, Barbara. 2008. Einführung einer chinesischen / indischen Automarke am österreichischen Markt - Chancen, Potentiale, Risiken. Wien: Institut für Handel und Marketing.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Research report, expert opinion |
| Language | German |
| Title | Einführung einer chinesischen / indischen Automarke am österreichischen Markt - Chancen, Potentiale, Risiken |
| Location | Wien |
| Academic institution | Institut für Handel und Marketing |
| Year | 2008 |
Associations
- People
- Buber, Renate (Details)
- Reutterer, Thomas (Details)
- External
- Kamleitner, Petra
- Kehl, Leonhard
- Ziechensack, Barbara
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)