Stegu, Martin, Gelke, Andreas. Erscheinend. Brand name awareness: Beziehungen zwischen Marken-, Namen und Sprachbewusstheit. Tagung Names in the Economy 2 (im Anschluss an den WU Competence Day), WU Wien, Juni 2007, Österreich,
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Affiliation | WU |
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Type of publication | Paper presented at an academic conference or symposium |
Language | German |
Title | Brand name awareness: Beziehungen zwischen Marken-, Namen und Sprachbewusstheit |
Event | Tagung Names in the Economy 2 (im Anschluss an den WU Competence Day), WU Wien, Juni 2007 |
Year | 2009 |
Country | Austria |
Associations
- People
- Stegu, Martin (Details)
- External
- Gelke, Andreas
- Organization
- Institute for Romance Languages IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 6604 Applied linguistics (Details)
- 6615 Romance studies (Details)