Quotation Stegu, Martin, Gelke, Andreas. Erscheinend. Brand name awareness: Beziehungen zwischen Marken-, Namen und Sprachbewusstheit. Tagung Names in the Economy 2 (im Anschluss an den WU Competence Day), WU Wien, Juni 2007, Österreich,


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Publication's profile

Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language German
Title Brand name awareness: Beziehungen zwischen Marken-, Namen und Sprachbewusstheit
Event Tagung Names in the Economy 2 (im Anschluss an den WU Competence Day), WU Wien, Juni 2007
Year 2009
Country Austria

Associations

People
Stegu, Martin (Details)
External
Gelke, Andreas
Organization
Institute for Romance Languages IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
6604 Applied linguistics (Details)
6615 Romance studies (Details)
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