Penz, Elfriede, Stöttinger, Barbara. 2008. Whats a European Brand made of? Perspectives and Perceptions from five European Consumer Cultures. 34th EIBA Annual Conference, Tallinn, Estland, 11.12.-13.12.2008.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Poster presented at an academic conference or symposium |
| Language | English |
| Title | Whats a European Brand made of? Perspectives and Perceptions from five European Consumer Cultures |
| Event | 34th EIBA Annual Conference |
| Date | 11.12.-13.12.2008 |
| Location | Tallinn |
| Country | Estonia |
| Year | 2008 |
| URL | http://eiba2008.ttu.ee/ |
Associations
- Projects
- The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
- People
- Penz, Elfriede (Details)
- Stöttinger, Barbara (Details)
- Organization
- Institute for International Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5502 Occupational-, industrial psychology (Details)
- 5517 Organisational psychology (Details)