Quotation Penz, Elfriede, Stöttinger, Barbara. 2008. What’s a European Brand made of? Perspectives and Perceptions from five European Consumer Cultures. 34th EIBA Annual Conference, Tallinn, Estland, 11.12.-13.12.2008.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title What’s a European Brand made of? Perspectives and Perceptions from five European Consumer Cultures
Event 34th EIBA Annual Conference
Date 11.12.-13.12.2008
Location Tallinn
Country Estonia
Year 2008
URL http://eiba2008.ttu.ee/

Associations

Projects
The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
People
Penz, Elfriede (Details)
Stöttinger, Barbara (Details)
Organization
International Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
5502 Occupational-, industrial psychology (Details)
5517 Organisational psychology (Details)
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