Quotation Rossiter, John R., Grün, Bettina, Dolnicar, Sara. 2008. A Test of Dillon's Theory of True (Brand-Specific) Versus Artifactual (Category-Inferred) Brand-Image Attributes. EMAC-ANZMAC BIGMAC4 Research Symposium, Brighton, Großbritannien, 30.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A Test of Dillon's Theory of True (Brand-Specific) Versus Artifactual (Category-Inferred) Brand-Image Attributes
Event EMAC-ANZMAC BIGMAC4 Research Symposium
Year 2008
Date 30.05.
Country United Kingdom
Location Brighton

Associations

People
Grün, Bettina (Details)
Dolnicar, Sara (Former researcher)
External
Rossiter, John R.
Organization
Institute for Statistics and Mathematics IN (Details)
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