Quotation Schuh, Arnold. 2008. Global marketing standardization versus adaptation: What can we learn from marketing strategies for Central and Eastern Europe?. In International Marketing and Business in the CEE Markets, Hrsg. Department of Market Policy and Marketing Management, Karol Adamiecki University of Economics, 1-15. Katowice, Poland: Eigenverlag.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Global marketing standardization versus adaptation: What can we learn from marketing strategies for Central and Eastern Europe?
Title of whole publication International Marketing and Business in the CEE Markets
Editor Department of Market Policy and Marketing Management, Karol Adamiecki University of Economics
Page from 1
Page to 15
Location Katowice, Poland
Publisher Eigenverlag
Year 2008

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Schuh, Arnold (Details)
Organization
Department of Global Business and Trade DP (Details)
Competence Center for Emerging Markets and CEE WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
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