Quotation Schuh, Arnold, Schalk, Claudia. 2008. Competitive strategies of local firms in Central and Eastern Europe. In Marketing Theory Challenges in Transitional Societies, Hrsg. Durdana Ozretic Dosen, Zoran Krupka and Vatroslav Skare, 293-300. Zagreb, Croatia: Eigenverlag.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Competitive strategies of local firms in Central and Eastern Europe
Title of whole publication Marketing Theory Challenges in Transitional Societies
Editor Durdana Ozretic Dosen, Zoran Krupka and Vatroslav Skare
Page from 293
Page to 300
Location Zagreb, Croatia
Publisher Eigenverlag
Year 2008
ISBN 978-953-6025-26-8

Associations

People
Schuh, Arnold (Details)
External
Schalk, Claudia (WU Wien, Austria)
Organization
Department of Global Business and Trade DP (Details)
Competence Center for Emerging Markets and CEE WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
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