Quotation Schuh, Arnold. 2008. Global marketing standardization versus adaptation: What can we learn from marketing strategies for Central and Eastern Europe?. 1st International Scientific Conference - International Marketing and Business in the CEE Markets, Katowice, Polen, 16.10.-18.10..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Global marketing standardization versus adaptation: What can we learn from marketing strategies for Central and Eastern Europe?
Event 1st International Scientific Conference - International Marketing and Business in the CEE Markets
Year 2008
Date 16.10.-18.10.
Country Poland
Location Katowice

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People
Schuh, Arnold (Details)
Organization
Global Business and Trade DP (Details)
Competence Center for Emerging Markets and CEE WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
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