Quotation Zauner, Alexander. 2008. Strategic port planning: A case study of the Rotterdam seaport cluster applying the SWOT framework. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 47 (3): 130-141.




Seaports are distinct and dynamic entities with conflicting functions and tasks. Being confronted with a complex and competitive environment, their position and development is challenged. Consequently, seaports require strategic planning and analysis to direct change, rather than merely respond to it. Regardless of its relevance, a scarcity of research focusing on determinants of seaport clusters exists. The research aims to increase the understanding for internal and external conditions of the Rotterdam seaport cluster by conducting an explorative study. The Rotterdam seaport cluster constitutes a unique and complex case, due to its advanced position in terms of size, technology and productivity. Applying the SWOT framework, an internal perspective was chosen to facilitate the emergence of strengths and weaknesses such as geographical location and lacking intra-port competition. Also, opportunities including increasing world trade and inter-port co-operation, and threats such as growing competition and industry concentration are disclosed. In doing so, the foundation for future strategic planning considerations and implications for other port clusters are provided.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal der markt - International Journal of Marketing (eingestellt 2013)
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title Strategic port planning: A case study of the Rotterdam seaport cluster applying the SWOT framework
Volume 47
Number 3
Year 2008
Page from 130
Page to 141
Reviewed? Y


Zauner, Alexander (Details)
Marketing Management IN (Details)
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