Quotation Rößl, Dietmar, Fink, Matthias, Kraus, Sascha. 2008. The role of uncertainty and trust in the marketing of new technologies. In: Trust and New Technologies – Marketing and Management on the Internet and Mobile Media, Hrsg. Kautonen, T. / Karjaluoto, H., 282-295. Cheltenham/Northampton: Edward Elgar.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title The role of uncertainty and trust in the marketing of new technologies
Title of whole publication Trust and New Technologies – Marketing and Management on the Internet and Mobile Media
Editor Kautonen, T. / Karjaluoto, H.
Page from 282
Page to 295
Location Cheltenham/Northampton
Publisher Edward Elgar Publishing
Year 2008
ISBN 9781847205681

Associations

People
Rößl, Dietmar (Details)
Fink, Matthias (Former researcher)
Kraus, Sascha (Former researcher)
Organization
Institute for Small Business Management and Entrepreneurship IN (Details)
Research Institute for Cooperation and Cooperatives FI (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5320 Marketing (Details)
5333 Business management (Details)
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