Rößl, Dietmar, Fink, Matthias, Kraus, Sascha. 2008. The role of uncertainty and trust in the marketing of new technologies. In: Trust and New Technologies Marketing and Management on the Internet and Mobile Media, Hrsg. Kautonen, T. / Karjaluoto, H., 282-295. Cheltenham/Northampton: Edward Elgar.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | The role of uncertainty and trust in the marketing of new technologies |
| Title of whole publication | Trust and New Technologies Marketing and Management on the Internet and Mobile Media |
| Editor | Kautonen, T. / Karjaluoto, H. |
| Page from | 282 |
| Page to | 295 |
| Location | Cheltenham/Northampton |
| Publisher | Edward Elgar Publishing |
| Year | 2008 |
| ISBN | 9781847205681 |
Associations
- People
- Rößl, Dietmar (Details)
- Fink, Matthias (Former researcher)
- Kraus, Sascha (Former researcher)
- Organization
- Institute for Small Business Management and Entrepreneurship IN (Details)
- Research Institute for Cooperation and Cooperatives FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5333 Business management (Details)