Kuzmany, Katrin. 2008. Country-of-Origin Effect and Country Image: State-of-the-Art
and Research Needs for CEE Products and Countries. In Business Strategies for Economies in Transition:
Book of Readings on CEE Countries, Hrsg. Chadraba, Petr G. / Springer, Reiner, 263-295. Newcastle: Cambridge Scholars Publishing.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Country-of-Origin Effect and Country Image: State-of-the-Art and Research Needs for CEE Products and Countries |
Title of whole publication | Business Strategies for Economies in Transition: Book of Readings on CEE Countries |
Editor | Chadraba, Petr G. / Springer, Reiner |
Page from | 263 |
Page to | 295 |
Location | Newcastle |
Publisher | Cambridge Scholars Publishing |
Year | 2008 |
ISBN | 1-4438-0049-X |
Associations
- People
- Kuzmany, Katrin (Former researcher)
- Organization
- Institute for Export Management IN (Former organization)