Quotation Kuzmany, Katrin. 2008. Country-of-Origin Effect and Country Image: State-of-the-Art and Research Needs for CEE Products and Countries. In Business Strategies for Economies in Transition: Book of Readings on CEE Countries, Hrsg. Chadraba, Petr G. / Springer, Reiner, 263-295. Newcastle: Cambridge Scholars Publishing.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Country-of-Origin Effect and Country Image: State-of-the-Art and Research Needs for CEE Products and Countries
Title of whole publication Business Strategies for Economies in Transition: Book of Readings on CEE Countries
Editor Chadraba, Petr G. / Springer, Reiner
Page from 263
Page to 295
Location Newcastle
Publisher Cambridge Scholars Publishing
Year 2008
ISBN 1-4438-0049-X

Associations

People
Kuzmany, Katrin (Former researcher)
Organization
Institute for Export Management IN (Former organization)
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